Aetna Member Value Statement: A streamlined member benefits portal
Members struggled to quickly access key information within their complex insurance portal. They were overwhelmed by the volume of content and couldn't easily find their account status, understand their health progress, or see the value of their membership.
We addressed this challenge by designing a streamlined experience focused on quick scanning and personalized insights. We prioritized key financial data (deductible progress, out-of-pocket costs), personalized health recommendations (including completed and recommended preventative care), and a clear display of member savings. Our goal was to create a scannable experience that prioritized key information: financial data (deductible progress, out-of-pocket costs), personalized health recommendations, and member savings.
I played a key role in the redesign, collaborating closely with my content strategist partner, business partners, and front-end developers. My contributions included initial strategy and concept development, low-fidelity A/B user testing, content mapping, and prototype development. The result was a streamlined portal that empowers members to quickly understand their account status, track their health journey, and see the value of their Aetna membership.
