There was a time when AOL was how everyone "got online". AOL came to us looking for a fresh approach to promote their 9.0 release, featuring a suite of new user and family features.
As part of our pitch, we developed a series of online rich media ads playing off of their "Life needs..." campaign and branding. The ads showcased the new benefits and features in a fun and irreverent way. We also developed an interactive curated sign up process, hosted by a surprise celebrity. As a result, we won the $60+ million account.
