Forager is a start-up concept that connects anyone who looking for locally grown or made foods with the people that growing and making local produce and foods. A digital alternative to the limited reach and times that traditional farmers markets provide. The concept capitalizes on the sharing economy in the same way as businesses like Etsy, Airbnb and Lyft - connecting people with something they want and the producers who can supply it.  I’m still looking for investors, so if you’re interested send me a message.

The VitaNova brand is a well known, respected vitamin and supplement brand throughout Europe. The company was looking to transform their existing brochureware site into a dynamic ecommerce website that would also herald the US release of their brand and an initial suite of products.

We leveraged what was working from their existing site and product packaging, and developed a new brand ID via an ecommerce platform — flexible enough to allow for future expansion of their product line.

Vermont, like many other states, has had an increasing number of Moms decide to opt out of having their babies vaccinated. This has been driven by everything from celebrities to non-profit groups specifically developing initiatives to sway the decision away from having children immunized. 

We realized that there was a significant group of Moms that felt they wanted to do the right thing for their children, but did not feel that they had all the information needed to make a decision. They also felt stuck in between the "pro people" and the "con people", some of who were their own friends and family. We created an entirely new brand and campaign to help this audience realize that they could and should be making informed decisions, and that it's OK to ask questions and start a dialogue. We wanted them to understand that their voices would be heard and their concerns addressed experts and their peers.

We achieved this with a combination of round table videos, featuring real moms and medical professionals, allowing them to have an open and honest dialogue and hot on specific topics of interest/concern. These videos were featured in social media outreach in their online communities, as well as available via a campaign website, official State websites and even local physicians social accounts and websites.

While working on developing event assets for Nissans presence at CES, they needed a UX/UI solution to help schedule participants for a simulated driving experience. This interface allowed the users to easily and quickly set up a time for a "test drive" and ultimately receive results via email after their experience.

About 2 years back I was approached from a friend of a friend of an associate about potentially helping out an entrepreneur develop a prototype for a smartphone OS native app. I had worked in developing mobile friendly website experiences before, but never an app, so I jumped at the chance to try something new. iPlann is a social planning app that helps people connect over upcoming plans and all have a voice in deciding what the group will do, when and how. This was a great opportunity for me to create an entire app experience from the seed of an idea, using a prototyping tool that I did not even know existed. Despite many hurdles and challenges, my prototype has helped facilitate a potential new way for people to make plans together on the smartphones. Currently an Alpha prototype is being developed to secure VC funding. You can view the demo I produced in the video included.

While freelancing as a supporting Art Director/Designer at GPJ, I helped develop environmental event assets and signage for one of Googles premier developer events for Chrome.

I teamed up with the San Francisco office of PJA to help them create a few options for a new B2B client, Performance Technology Partners. The company is a truly hands-on consultancy, focused on developing Customer Experience solutions for some of the largest fortune 500 companies like Apple, eBay, etc.

We wanted to create a visual identity that represents the high-performance strategic thinking and customer-focused approach the group offers. We achieved this through modern clean design aesthetics and bold statement-focused imagery, while paying off the progressive messaging within the UX structure.

Vermont, like many other states, has had an increasing number of Moms decide to opt out of having their babies vaccinated. This has been driven by everything from celebrities to non-profit groups specifically developing initiatives to sway the decision away from having children immunized. 

We realized that there was a significant group of Moms that felt they wanted to do the right thing for their children, but did not feel that they had all the information needed to make a decision. They also felt stuck in between the "pro people" and the "con people", some of who were their own friends and family. We created an entirely new brand and campaign to help this audience realize that they could and should be making informed decisions, and that it's OK to ask questions and start a dialogue. We wanted them to understand that their voices would be heard and their concerns addressed experts and their peers.

We achieved this with a combination of TV ads, online videos and outreach collateral in their communities and doctors offices, driving to a website paying off the brand with robust info, a Q&A forum, and strong social media presence & community management.

Working with Sir Isaac Advertising, I needed to develop a new website experience and visual design that was going to make them stand out from the sea of bland bank-ness through a contemporary approach.

I always like to present a few options options ranging from conservative with pieces of flair to more adventurous. I also wanted to show how they could create an extended homepage that took advantage of movement and parallax scrolling.

Maui Jim makes some of the most technologically advanced sunglasses out there. They provide crisp and clear vision even in the most challenging locations. Maui Jim wanted to help customers truly understand the difference in their lens technology, while checking it out on the web. We developed an "proof-of-concept" experience that let users actually see the difference their lens technology makes, within a setting that expressed their brand.

Tide asked us how to best represent “The Brand of the People” to moms online. Research showed their audience was engaged with the brand and would welcome a two-way dialogue.

Tide wanted their site to showcase the entire product line and also integrate a flexible Content Management System so they could make real-time updates.

Key to the redesign was a rich, prominent search feature. This made it easy for our ‘moms’ to get answers as well as provide feedback in the context of the products. The new site gave our audience an easy way to voice (and see) their opinions on the homepage — and throughout the site contextually — all in a friendly and simple style.

TAG Body Spray, Gillette's competitor to AXE, wanted to target younger males through a familiar medium (online, of course) to build affinity and brand loyalty.

We developed a series of "advergames" placed on the online gaming sites heavily trafficked by this audience.

Working with a small digital agency, I created a series of online rich media ads for the TNT cable network. The ads had to represent the shows and grab attention in an intensely busy environment. Through rich media and page takeovers, the viewers were offered multiple ways to interact and find out more about exciting new and existing shows.

Guthy Renker, distributors of the Proactiv brand, were looking for a fresh strategic and visual approach to their direct response email marketing with a goal to win back former subscription-based consumers. Keeping their established brand and prior learnings in mind, the new campaign is broken into a single-order offer and an offer showing the comparison between a continuous subscrption and the newer "one-shot" deal. The design reflects a more modern, clean and "flat" style that focuses the attention on the product and/or the product and offer benefits.

AT&T, partnering with the Discovery Channel, sponsored the first broadband-enabled Live TV-to-Web premier of "When Dinosaurs Roamed America". This enhanced experience streamed content on Discovery's website complementing the real-time TV program our audience was watching. AT&T, as the sponsor of this event, had 2-minute online interstitial segments during commercial breaks that reinforced the AT&T brand while engaging the user with fun and contextually relevant content.

We developed a fully digital campaign to support this initiative with an online interactive paleo-exploration game as our main experience, making the user a member of a Paleontology team, and visiting various “dig sites” across America. Many other online components of the initiative included viral engagements, downloadable promo pieces and online ads driving to a promotional bridge on Discovery.com  This campaign was awarded a Standard of Excellence award from the Web Marketing Association.

XM Radio was planning to introduce a new device that could allow subscribers to create personal playlists they could play on demand. They needed to show the value of the new product while reinforcing XM as a service known for its music and celebs.

Our solution was to showcase the power and portability of this new device in a tactile way through the online space — not exactly known for being tangible. By connecting with the user on their favorite online sites, we could bring them contextually relevant messages and engaging rich media. The ads paid off through a combination of interactive, immersive experiences showcasing XM stars and underscoring their position on the forefront of audio content.

The team at PJA agency needed some last minute help creating a landing page design and style for a campaign targeting C-level financial decision makers at various universities across the country.

From an advertising standpoint, the page needed to be designed with the purpose of informing the recipients of the benefits of using American Student Assistance's services to help their students become fiscally responsible with their education debt. From a UX and design standpoint, the page needed to be designed to be easily represented with the colleges unique school colors and maintain visual cues to the ASA brand. It also needed to be flexible enough to be coded responsively so the users could view on any device. I initially developed 3 into area comps and then carried through the chosen style through the whole page.

While working as a contract designer at RueLaLa, the online boutique retailer, I was tasked with translating their retail experience to the mobile space, in an easy to use and intuitive way.

We needed to figure out how Trident Gum could harness the social sphere to own “happiness” online and extend their brand positioning of "A little piece of happy."

We found that we could channel the positively tagged social buzz and content, ranging from pictures to videos to tweets, and use the main trident side as a central happiness hub. These bite-sized digital "pieces of happy” would be served up in an engaging, interactive way. This content could then be mashed up in different ways to send back out to the social web and continue to spread the “happy.”

Prior to this redesign, gillette.com was primarily being used as a corporate gateway, and Gillette had developed a series of disparate microsites for each of their product brands. Our strategy was to bring them all the brands together under one central location, strengthening and unifying the parent brand.

The end result was a highly engaging experience, featuring a combo of detailed product information and purchasing ability, as well as rich interactive men's grooming content, paying off their tag "The best a man can get."

Gillette was releasing their Venus brand of high-end razors for women, and wanted to exclusively promote it through an online ad campaign.

We developed a digital campaign centered on Rich-Media online ads, engaging the audience with product features and lifestyle benefits, paying off their brand promise of providing a whole new level of smoothness.

iTech is a Fortune 500 company that provides software engineering/coding staffing and consulting across the globe. They wanted their brand to reflect their legitimacy and expertise with global technical development staffing, while bringing to light the heart of their success — their people.

We created a series of personal biographical videos to reflect what made them stand apart by showcasing the vibrant, creative staff members who embodied their brand. 

Urban Rhino, a VT based full-service video production studio, needed some help creating a Powerpoint presentation that would accurately represent their brand while helping to explain their capabilities to prospective clients.

They had a great name & logo but not a fully developed brand, so while creating the right structure to present their capabilities I took the opportunity to develop an overall branding a bit more. 

MTV and Rockband teamed up to offer a social media based promotion around the VMA Awards. They were prompting contestants to upload their Rockband game videos for a chance at winning a trip to the E3 conference and to see their video live during the VMAs. We needed to create a visual brand that was representative of both MTV & Rockband while having a clear user experience.

As part of a new business pitch, the assignment was to communicate that Panera Bread Co is more than just a place that people go to eat, but to gather, communicate and connect. With little digital presence at the time, we explored what could be done online to pay off a real world premise.

By using a combination of IP detection, dynamic offers and original content, we could engage potential customers in the digital space and prompt them to visit the physical location. We also wanted to keep them happy while they were at a local restaurant by highlighting the local culture and fostering that sense of community as per the new brand positioning.

The Bermuda Dept. of Tourism wanted to reposition the islands as a hidden vacation treasure to East Coast urban professionals, all just a quick plane ride away.

Our strategy was to feature the perspectives of real Bermudians - people who can give you an "insider" look at unique and special places. We developed a promotional website that took the visitor off the typical tourist track. Additionally we proposed a mobile scavenger hunt as a sweepstakes targeted to US metropolitan areas that would allow the participants to receive private travel deals, promotions, etc.

There was a time when AOL was how everyone "got online". AOL came to us looking for a fresh approach to promote their 9.0 release, featuring a suite of new user and family features.

As part of our pitch, we developed a series of online rich media ads playing off of their "Life needs..." campaign and branding. The ads showcased the new benefits and features in a fun and irreverent way. We also developed an interactive curated sign up process, hosted by a surprise celebrity. As a result, we won the $60+ million account.

Nextel was a big player in the cell phone market, providing new technology to their business consumers like Blackberry support and direct "walkie" connections from phone to phone. 

We developed a series of interstitial rich media online ads that brought to life the next gen benefits Nextel could offer.