The team at PJA agency needed some last minute help creating a landing page design and style for a campaign targeting C-level financial decision makers at various universities across the country.
From an advertising standpoint, the page needed to be designed with the purpose of informing the recipients of the benefits of using American Student Assistance's services to help their students become fiscally responsible with their education debt. From a UX and design standpoint, the page needed to be designed to be easily represented with the colleges unique school colors and maintain visual cues to the ASA brand. It also needed to be flexible enough to be coded responsively so the users could view on any device. I initially developed 3 into area comps and then carried through the chosen style through the whole page.
