iTech is a Fortune 500 company that provides IT staffing and consulting across the globe. They wanted their brand updated to reflect their global technology expertise and presence, while bringing to light the heart of their success — their people.

We created a forward thinking brand ID system and website to reflect what made them stand apart by showcasing the vibrant, creative staff members who embodied their brand. 

Keurig Green Mountain is always developing new products and evolving their brand offerings, so when they asked me to develop some new package designs to take into testing, I jumped at the opportunity.

Their Tully's brand wanted to test a few ways of representing their new dark roast coffee, so I approached the challenge with three potential directions in mind. First, appealing to people drawn to the bolder coffee styles found at urban neighborhood coffee shops. Second, a focus on the craft and artisanship of coffee roasting. And third, playing off of the global region that the coffee originated from. This led to a differentiated range of conceptual directions and fun visual design options.

Vermont has always been know for it's artisan products and locally-sourced foods, and as a result is quickly becoming a mecca for foodies and people with a refined palette. Recently, local distilleries have come to the forefront for their hand-crafted quality spirits and unique offerings.

Elm Brook Farm, a maple sugaring farm, wanted to develop a series of spirits solely produced from the raw maple sap sourced on their property. Their newest product is a premium, smooth, and complex maple whiskey called Rail Dog.

We designed a distinctive bottle that is representative of the unique source, the personal passion and the artisanal quality of the whiskey. The design had to appeal to a growing young affluent market, those willing to make an investment in something unique and special. We provided 3 options for them, ranging in complexity, techniques and cost for production, and to our delight and they are now in the process of producing the first one.