Keurig Green Mountain is always developing new products and evolving their brand offerings, so when they asked me to develop some new package designs to take into testing, I jumped at the opportunity.

Their Tully's brand wanted to test a few ways of representing their new dark roast coffee, so I approached the challenge with three potential directions in mind. First, appealing to people drawn to the bolder coffee styles found at urban neighborhood coffee shops. Second, a focus on the craft and artisanship of coffee roasting. And third, playing off of the global region that the coffee originated from. This led to a differentiated range of conceptual directions and fun visual design options.

Vermont has always been know for it's artisan products and locally-sourced foods, and as a result is quickly becoming a mecca for foodies and people with a refined palette. Recently, local distilleries have come to the forefront for their hand-crafted quality spirits and unique offerings.

Elm Brook Farm, a maple sugaring farm, wanted to develop a series of spirits solely produced from the raw maple sap sourced on their property. Their newest product is a premium, smooth, and complex maple whiskey called Rail Dog.

We designed a distinctive bottle that is representative of the unique source, the personal passion and the artisanal quality of the whiskey. The design had to appeal to a growing young affluent market, those willing to make an investment in something unique and special. We provided 3 options for them, ranging in complexity, techniques and cost for production, and to our delight and they are now in the process of producing the first one.