Prior to this redesign, gillette.com was primarily being used as a corporate gateway, and Gillette had developed a series of disparate microsites for each of their product brands. Our strategy was to bring them all the brands together under one central location, strengthening and unifying the parent brand.
The end result was a highly engaging experience, featuring a combo of detailed product information and purchasing ability, as well as rich interactive men's grooming content, paying off their tag "The best a man can get."
