When one of New England's largest electric provider, GMP, started implementing their smart grid program across the state they needed to communicate the benefits to a somewhat skeptical audience.
To achieve this, we developed 2 consecutive web video series that explained the smart grid system, released 6 months apart. The first series helped to introduce the audience to the Smart Grid system, help avoid any trepidations and build momentum for the roll out. The second video series provide easy-to-understand information about how this technology works and how it will benefit customers now and into the future.
