As part of a new business pitch, the assignment was to communicate that Panera Bread Co is more than just a place that people go to eat, but to gather, communicate and connect. With little digital presence at the time, we explored what could be done online to pay off a real world premise.
By using a combination of IP detection, dynamic offers and original content, we could engage potential customers in the digital space and prompt them to visit the physical location. We also wanted to keep them happy while they were at a local restaurant by highlighting the local culture and fostering that sense of community as per the new brand positioning.
