Guthy Renker, distributors of the Proactiv brand, were looking for a fresh strategic and visual approach to their direct response email marketing with a goal to win back former subscription-based consumers. Keeping their established brand and prior learnings in mind, the new campaign is broken into a single-order offer and an offer showing the comparison between a continuous subscrption and the newer "one-shot" deal. The design reflects a more modern, clean and "flat" style that focuses the attention on the product and/or the product and offer benefits.
