Tide asked us how to best represent “The Brand of the People” to moms online. Research showed their audience was engaged with the brand and would welcome a two-way dialogue.
Tide wanted their site to showcase the entire product line and also integrate a flexible Content Management System so they could make real-time updates.
Key to the redesign was a rich, prominent search feature. This made it easy for our ‘moms’ to get answers as well as provide feedback in the context of the products. The new site gave our audience an easy way to voice (and see) their opinions on the homepage — and throughout the site contextually — all in a friendly and simple style.
