VSAC, a higher education student financial assistance company, wanted to inspire first generation low-income high schoolers to consider higher education and use VSAC to help find the right education choices and funding.
To demonstrate VSACs value, we developed testimonial videos featuring 1st gen college graduates who had gone from personal, family and financial challenges to successful careers — with the help of VSAC. In addition to the web, these videos were shown in 30 second online and TV media placements, driving traffic to VSACs Facebook page. There users could see how VSAC helps, view additional videos, and ask questions about getting started.
