VT's Department of Public Safety needed to reach the rural teen and young adult audience to help decrease deaths due to driving under the influence and not wearing seat belts.

Getting through to this audience required ideas that catch their attention, break through the clutter of online videos and TV ads to deliver a serious message in an engaging way.

The 2014 “Drive Hammered. Get Nailed.” TV spots recently won Best in Category - Agency TV PSA, Vermont Association of Broadcasters.

When one of New England's largest electric provider, GMP, started implementing their smart grid program across the state they needed to communicate the benefits to a somewhat skeptical audience.

To achieve this, we developed 2 consecutive web video series that explained the smart grid system, released 6 months apart. The first series helped to introduce the audience to the Smart Grid system, help avoid any trepidations and build momentum for the roll out. The second video series provide easy-to-understand information about how this technology works and how it will benefit customers now and into the future.

VSAC, a higher education student financial assistance company, wanted to inspire first generation low-income high schoolers to consider higher education and use VSAC to help find the right education choices and funding.

To demonstrate VSACs value, we developed testimonial videos featuring 1st gen college graduates who had gone from personal, family and financial challenges to successful careers — with the help of VSAC. In addition to the web, these videos were shown in 30 second online and TV media placements, driving traffic to VSACs Facebook page. There users could see how VSAC helps, view additional videos, and ask questions about getting started.