VT's Department of Public Safety needed to reach the rural teen and young adult audience to help decrease deaths due to driving under the influence and not wearing seat belts.
Getting through to this audience required ideas that catch their attention, break through the clutter of online videos and TV ads to deliver a serious message in an engaging way.
The 2014 “Drive Hammered. Get Nailed.” TV spots recently won Best in Category - Agency TV PSA, Vermont Association of Broadcasters.
