XM Radio was planning to introduce a new device that could allow subscribers to create personal playlists they could play on demand. They needed to show the value of the new product while reinforcing XM as a service known for its music and celebs.
Our solution was to showcase the power and portability of this new device in a tactile way through the online space — not exactly known for being tangible. By connecting with the user on their favorite online sites, we could bring them contextually relevant messages and engaging rich media. The ads paid off through a combination of interactive, immersive experiences showcasing XM stars and underscoring their position on the forefront of audio content.
