Lead Experience Designer & Senior Design Lead

As a Senior Design Lead, I navigated the complex merger of Aetna and CVS Health, architecting the first unified ACA Exchange experience for both consumers and providers. My work focused on balancing rigorous user research with a scalable design system to drive measurable growth.

Strategic Leadership

Spearheaded the site strategy and information architecture for the first-ever combined Aetna/CVS health insurance marketplace.

End-to-End Execution

Led the full design lifecycle, from user story validation and wireframing to high-fidelity prototyping and interaction design.

Data-Driven Impact

Orchestrated A/B testing and usability research that directly contributed to an approx. 20% increase in enrollment applications.

Agile Collaboration

Maintained and evolved user experiences across the broader Aetna ecosystem within a fast-paced, cross-functional Agile framework.