At Aetna CVS Health, I served as a Senior Design Team member, contributing to the development and maintenance of user experiences across the ecosystem of Aetna properties within an Agile framework. My responsibilities included user research & user story validation, wireframing, prototyping, usability testing, interaction design, visual design.
As the Lead Experience Designer for the first combined Aetna & CVS Health ACA Exchange experience, I spearheaded the site strategy, information architecture, user journey mapping, and UX/UI design for both consumer and provider audiences. This involved conducting user research, A/B testing design iterations and collaborating with stakeholders which resulted in an approximately 20% increase in enrollment applications.
